Clarity Outdoor Media Inc. is a leading digital out-of-home company operating a number of high profile locations in Toronto and Vancouver. Clarity Outdoor locations are situated in high traffic areas and incorporate large format LED digital displays alongside Trivision and static vinyl signage. Clarity Outdoor locations are unique in that they all allow for fully animated, full motion video advertising on the digital signage providing significant creative advantages to advertisers. In 2010 Clarity Outdoor Media entered into a 15 year agreement with The Board of Governors of Exhibition Place, Toronto for the signage rights to the landmark Gardiner Expressway and Strachan Avenue location. The two-sided billboard structure is strategically located on the south side of the Gardiner Expressway (adjacent to the Princess Gates) and is seen by approximately 200,000 vehicles per day passing by in each direction. At a total of approximately 5,000 sq. ft. of advertising space it is easily one of the largest, most prominent locations on the Gardiner Expressway in Toronto. Clarity Outdoor Media Inc. is a privately held company.